The ‘tyranny of the sound bite’ has plagued politicians and celebrities for decades. Pithy one-liners, taken out of context, can be extremely damaging to a person’s reputation.
In science communication, Sexy Science soundbites, condensing complex ecological problems into simple data points or the efforts of single researchers, can damage public understanding of science.
We’ve seen this with Insect Armageddon and the recent ‘3 billion lost birds’ story. Ecology is the science of nuances, and any claim of global patterns or precise data points must be interpreted with context.
Much of the problem with these soundbite disasters lies with the science communication around the story, not necessarily the science itself. Continue reading