In my last post I wrote about Australia exporting our own fresh produce and importing poorer quality substitutes. A few days later Dick Smith was in the news on the same platform. Of course, Dick has always been an advocate of Australian food, with his own brand of Australian food products.
The latest addition to his product range is canned beetroot – the announcement came as he was on his way to Cowra, in NSW, to save a beetroot crop that was about to ploughed into the ground, yet another victim of cheaper international competition. Dick Smith paid the farmer out, booked the crop in to the only Australian-owned cannery (Windsor Farm Foods, also in Cowra), and we will (hopefully) see the product on supermarket shelves soon.
I suspect there was a little bit of a publicity stunt involved in this story, but he does make a very good point. Continue reading