Ecosystem services: myth or reality?

Ever wondered how you get sucked into clicking on topical headlines (here are some great tips for creating those headlines)? Do you question how you know so much about Miley’s personal life, when you don’t even like her music? This is how journalists and entertainment media work – whether classy or tabloid, they know how to tap into human psyche and emotional values to get their story out.

This is a useful tool rarely taught in traditional science education: the key to effective public engagement and communication of research and evidence is in understanding what the public values and how they interpret things. (This can also help when doing research.) Continue reading