Why I ‘liked’ your blog post: on sharing content for science communication

The Internet is no longer a space for readers to simply consume content passively, it’s now a place where readers can actively engage with content and its author. Social media, in particular, are based on content sharing and discussion.

As a medium, blogs are different to news, books or academic literature. They are community-focused…but the content acts as a go-between for author–audience interactions, rather than a quod scripsi, scripsi contribution from the author. For bloggers, having a social media presence and not engaging with your social network is like going to a dinner party and sitting in the corner all night with your back to everyone.

monkeys

Here’s an engagement tip not often mentioned in the ‘how to blog’ guides. Sharing other people’s posts is a positive and effective way to expand your network. So what are the best ways to share other people’s content without losing your own individual voice? Continue reading