Does science need press releases?

It’s increasingly common to see universities publishing press releases about newly published papers from academics. This practice emerged a few decades ago and originally seemed to be associated with health and medical research (educated guess, not sure there are any data on this).

But it has since spread more widely to many other disciplines. Ecology journals are now doing it; some ask you to submit a mandatory media summary with your manuscript ‘just in case’ (most authors will never get a media request). Some of the Big Famous journals operate on a strict authoritarian embargo system, to ensure the author doesn’t exercise their right to talk to people about their own research.

Continue reading

Don’t, don’t…believe the hype!

We are suckers for hype. The recent media sequel of the mythical Insect Armageddon and the coverage of the latest WWF report on wildlife declines are a reminder of this.

Global declines in insect populations are a huge concern. Insects contribute to myriad ecosystem services through a multitude of ecological processes and functions. If we lose insects, we WILL suffer. But the two studies media have hyped on this issue are not actually evidence that this happening. They are concerning; they are a wake-up call; they are worrying. But, in and of themselves, they are not evidence of apocalyptic declines in the number of all 1+ million species of insect on Earth.

Similarly, the recent WWF report does not show any evidence that humans have ‘wiped out’ 60% of all animals on Earth in the last 30/40 years, as many media outlets are claiming. The truth: the report considered around 4000 species of mammals, birds, fish, reptiles and amphibians…i.e. vertebrates. There are at least ~400,000 more species of vertebrate on Earth (depending who you talk to), probably more. And huge caveat!… Invertebrates are the most abundant and diverse group of animals, so any claim about ‘all animals’ that doesn’t include invertebrates is automatically dubious. Continue reading

Sugar teaspoons for bees and science communication

Fakenewsflash: the recent Facebook post claiming to be from David Attenborough, suggesting that we should feed floundering bees a sugar solution to ‘save’ them, was faked.

I’m not on Facebook, but I saw the original post via Twitter, where many popular non-profit and government organisations promoted it (it now seems that many have deleted their posts).

I didn’t know it was a fake post at the time, but I didn’t agree with it so didn’t share it or comment on it. I didn’t want to be the Grinch that disagreed with the popular personality. And perhaps the pollinator message would reach a new audience, despite the fake news…

But what price new audiences? Continue reading

‘Communication’ … overworked and underpaid

Homo sapiens are the great Communicators.  That’s what apparently makes us more advanced than all the other animal species on Earth—we can talk, write, sing, dance and draw pictures to describe what we are trying to say.  And we can conjure up a plethora of technological and physical aids to help us.

So one might say it’s ironic that, of all the animal species, we suffer the most from misunderstanding and lack of communication.  Other animals may have what we call simple, primitive communication tools, but they never pick up the wrong end of the stick.  When a group of meerkats spies an approaching predator and starts screeching and jittering around, old mate foraging on his own down the hill doesn’t just roll his eyes and mutter ‘Women!’ under his breath, he hightails it out of there. Continue reading