‘Avoid repetition’. Most scientists had this command drummed into their heads early in their career. Science writing should be devoid of repetitive words and sentences. I had to include a preface in my PhD thesis to warn examiners of impending repetition…because my thesis chapters were published/submitted studies from the same system and with somewhat similar sampling methods.

Sure, thoughtless repetition of words and sentences does not make enjoyable reading in any discipline. But repetition of ideas and concepts is essential to storytelling and building memories. So when it comes to science communication, repetition is key. Continue reading →