Hype is an ineffective communication strategy, especially when based on limited facts. There are many elements to effective communication – simply raising awareness about a problem is not enough if audiences don’t engage with the facts and participate in developing solutions.
The latest installment in the Insect Armageddon saga is out. I wasn’t going to write about it. After my previous posts, I didn’t want to sound like a stuck record. But I’ve had a few media requests, some from journalists who found my original blogs. Most journalists I spoke to have been great, and really understand the importance of getting the facts straight. But a few seemed confused when they realised I wasn’t agreeing with the apocalyptic narrative – ‘other scientists are confirming this, so why aren’t you?’
This latest review paper has limitations, just like the German and Puerto Rican studies that received similar hype over the last few years. This doesn’t make any of them ‘bad’ studies, because every single research paper has limitations. No single study can answer everything neatly. Science takes time. Continue reading
At the end of each year, dictionaries (and other linguistically-minded groups) release their Word of the Year. The metrics used to rate these words vary by organisation, and the methods (if described) are always a bit vague. But the rating usually involves how often the word was searched for on the dictionary’s site, or how often the word was used in popular online media.
Unlike other ‘of the year’ or ‘best’ ratings, Words of the Year are rarely ‘happy place’ words. They’re a measure of contemporary cultural usage, a sign of the times, not a rigorous measure of meaningfulness or popularity.
We often discuss Word of the Year retrospectively – why did it matter so much last year? But, if you don’t like repeating the same mistakes, it also matters for this year and beyond.
My top picks are: Continue reading
We are suckers for hype. The recent media sequel of the mythical Insect Armageddon and the coverage of the latest WWF report on wildlife declines are a reminder of this.
Global declines in insect populations are a huge concern. Insects contribute to myriad ecosystem services through a multitude of ecological processes and functions. If we lose insects, we WILL suffer. But the two studies media have hyped on this issue are not actually evidence that this happening. They are concerning; they are a wake-up call; they are worrying. But, in and of themselves, they are not evidence of apocalyptic declines in the number of all 1+ million species of insect on Earth.
Similarly, the recent WWF report does not show any evidence that humans have ‘wiped out’ 60% of all animals on Earth in the last 30/40 years, as many media outlets are claiming. The truth: the report considered around 4000 species of mammals, birds, fish, reptiles and amphibians…i.e. vertebrates. There are at least ~400,000 more species of vertebrate on Earth (depending who you talk to), probably more. And huge caveat!… Invertebrates are the most abundant and diverse group of animals, so any claim about ‘all animals’ that doesn’t include invertebrates is automatically dubious. Continue reading
Have you read a research paper where you experience this sequence of thoughts?: Title/Abstract/Introduction (wow! This is a real problem, someone’s finally answered this question), Methods (um, hang on, this sample size/study system/analysis approach doesn’t quite answer this problem…), Results (okay, these results are interesting, but…), Discussion (whoa, rein it in! I can’t find the link between these assumptions or recommendations and the results…).
The paper may be scientifically sound, as far as the methods & results go. The problem is that the authors have chosen a very broad frame narrative, and then confounded that frame with the interpretation of their results. Continue reading
Fakenewsflash: the recent Facebook post claiming to be from David Attenborough, suggesting that we should feed floundering bees a sugar solution to ‘save’ them, was faked.
I’m not on Facebook, but I saw the original post via Twitter, where many popular non-profit and government organisations promoted it (it now seems that many have deleted their posts).
I didn’t know it was a fake post at the time, but I didn’t agree with it so didn’t share it or comment on it. I didn’t want to be the Grinch that disagreed with the popular personality. And perhaps the pollinator message would reach a new audience, despite the fake news…
But what price new audiences? Continue reading
The number of published papers using Altmetrics ‘attention scores’ as a data source to measure impact is rising. According to Google Scholar, there are over 28,000 papers mentioning Altmetrics and impact.
This latest analysis published in PeerJ finds a positive correlation between citation rates and the Altmetric score for papers published in ecology & conservation journals over a 10 year period (2005-2015). This implies: the more a paper gets tweeted, blogged, or talked about in online popular media, the more it will be cited.
This seems commonsense. The more exposure a paper gets online, compared to traditional exposure via journal alerts to the limited number of subscribers, the more people will be aware of it and potentially cite it. This is why we do scicomm. (Although, hopefully people read a paper first and decide on its quality and relevance before citing.) Continue reading
What do you say when someone outside your work circle asks what you do?
I’ve tried a few different responses, depending how much time I have to explain details. I sometimes think I should say ‘I’m a scientist’…it’s more recognisable, and maybe more ‘legitimate’ to doubters (ecology is a misunderstood discipline), and it makes the point that ecology is a bona fide science. But it’s also ambiguous.
What if the person I’m talking to thinks ‘science’ is just the physical or medical sciences? It gets a bit awkward when I hear back something along the lines of ‘Oh medical research is so important, I’m so glad you’re doing something to help’. When I say I’m an ecologist, it’s equally disheartening how many blank or confused looks I get. Continue reading