The ‘tyranny of the sound bite’ has plagued politicians and celebrities for decades. Pithy one-liners, taken out of context, can be extremely damaging to a person’s reputation.
In science communication, Sexy Science soundbites, condensing complex ecological problems into simple data points or the efforts of single researchers, can damage public understanding of science.
We’ve seen this with Insect Armageddon and the recent ‘3 billion lost birds’ story. Ecology is the science of nuances, and any claim of global patterns or precise data points must be interpreted with context.
Much of the problem with these soundbite disasters lies with the science communication around the story, not necessarily the science itself. Continue reading
Hype is an ineffective communication strategy, especially when based on limited facts. There are many elements to effective communication – simply raising awareness about a problem is not enough if audiences don’t engage with the facts and participate in developing solutions.
The latest instalment in the Insect Armageddon saga is out. I wasn’t going to write about it. After my previous posts, I didn’t want to sound like a stuck record. But I’ve had a few media requests, some from journalists who found my original blogs. Most journalists I spoke to have been great, and really understand the importance of getting the facts straight. But a few seemed confused when they realised I wasn’t agreeing with the apocalyptic narrative – ‘other scientists are confirming this, so why aren’t you?’
This latest review paper has limitations, just like the German and Puerto Rican studies that received similar hype over the last few years. This doesn’t make any of them ‘bad’ studies, because every single research paper has limitations. No single study can answer everything neatly. Science takes time. Continue reading
Today is the United Nation’s International Day of Women and Girls in Science. This year’s theme is “Investment in Women and Girls in Science for Inclusive Green Growth”, so I’m sharing some thoughts from my own roundabout journey into science.
Science was never a career option for me as a child. This was purely an accident of circumstance, rather than any obvious exclusion. My amazing single mum prioritised my and my sister’s education, sacrificing her own career to provide the best education opportunities for us. I grew up in a rural area, surrounded by forest. We had no television, so I spent my childhood reading books or outdoors in nature. Every opportunity, mum bought us books and games about natural history, wildlife, and geography. I loved studying maps, reading history, learning about landforms and biodiversity, and devouring stories of people living on the land. But I was picked on at school for knowing these things.
At no point during my formal education do I remember thinking that I could ever pay the bills through my affinity with nature. And I definitely didn’t think of nature study as ‘science’. Continue reading
Thank you to James O’Hanlon for inviting me on to his awesome science podcast In Situ Science. It was my first podcast, but it was just like a good radio interview where you’re given the time to have a conversation, not produce soundbites.
We chat about the Wild Pollinator Count, the challenges of running citizen science projects (data quality, science vs. engagement etc.), how ecosystem services might be one of the most unifying but misunderstood concepts in research, media portrayal of science, James Bond, science community blogging and more!
You can listen to the podcast here (and if you’re new to the site, be sure to subscribe and check out the previous episodes!):
Ep. 41 Pollinators, Bond films, and ecosystem services with Manu Saunders
A few years ago, I wrote an article for Ensia about how popular media tend to separate science and nature stories as if they’re unrelated categories. Most major online news websites have separate pages for ‘Science’ stories (predominantly technology, space and medical research) and ‘Environment’ stories (mostly pieces on nature, wilderness, environmental activism, or cute wildlife, sometimes with a few pieces on climate change thrown in for good measure). Continue reading
Agreed, bees and other insect pollinators are under threat globally from multiple human pressures. If pollinators disappear completely from an ecosystem, their loss will affect the structure of those ecosystems and the natural foods and fibres we use from the ecosystem. So, finding solutions to the problem of pollinator decline are imperative.
This is why the robo bees story sounds like such a seductive idea. Imagine creating tiny drones with hairs on them that can be programmed to do a bee’s job? Wow! We are off the hook. Continue reading