‘Scientists shouldn’t have to do scicomm’ is a thoroughly modern misperception.
Communicating science has been ‘normal’ for centuries, from painted messages on cave walls, to classical orators and beyond. From ancient times, scientists took their responsibility to share science with people very seriously.
Yet today, mastery of language and the art of non-scientific communication are rarely taught or encouraged in modern science degrees. History isn’t taught much either.
Instead, many science students and graduates train to be skilled data collectors and ‘facts’ wranglers. Scientists are consistently bombarded with rigid anti-eloquence ‘rules’ that only succeed in suppressing the power of language – never use passive voice, don’t use big words, shorten your sentences, simplify your message etc. etc. God forbid you should sound like you care about your subject matter. Continue reading